Who, me?

Hey, you! Yes, I saw you drop that piece of gum. Oh, you hadn't realised you’d dropped it? Or you couldn't wait till you walked past a bin? Or you thought you'd look good if you kicked it?

There are lots of excuses given for dropping gum litter. Here we'll look at those reasons, and what makes people change their behaviour.

Meet the droppers

Here are some people we've met through doing research... do any look familiar to you?

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Meet the droppers

What makes you change?

Are you a carrot or stick person? Will a reward or a penalty work better to get you to do something? Find out here.

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What makes you change?